Purchase Recorded Teleclasses
We bring the experts to you. Our Teleclasses help small business owners get their most pressing business questions answered. Purchase one of our most talked about teleclass recordings (downloadable):
- Teleclass Recordings are $29-$47 each.
- Teleclasses are 75 minutes long unless otherwise noted.
- Many of our recorded teleclasses may count as continuing education credits towards your CPO recertification.
- You will receive a link to take a quiz regarding an organizing related continuing education teleclasses you purchase. Upon passing the quiz you will receive your certificate of attendance via e-mail.
- Teleclasses that are 75 minutes long will recieve 1 continuing education credit.
- NOTE: All purchases will be processed through our sister company A POSH Space.
This is our most popular business audio recording. We have received great feedback to the class; a few business owners said it changed the way they market their business.
Most business owners start marketing when the phone stops ringing and that's not a plan. Your want to have a strategic marketing plan in place to achieve your goals every month. On this call, you will learn the key components of a profitable marketing plan and how to execute like a pro. This call will be lead by Christa, whose experience includes a 10 year marketing career, representing the McDonald's Corporation.
This is one of our most popular Teleclasses. For any organizer starting off, or even with years in the business, figuring out what you should charge your clients is often a difficult challenge. On this call, brand expert and fellow organizer, Krista Green, and the first organizer worldwide to franchise her business, shares the Secrets to Successful Pricing. Learn how to find clients willing to pay for quality, how to eliminate bottom-feeders, and how best to charge for your service.
Mentor to both Christa and Angela; Marla Dee is a gifted organizer and teacher.
Being hired as a professional organizer it's our job to know what tactics to apply to a client's challenge. The best way to do this is to fully understanding your client's needs by conducting a Powerful Needs Assessment. On this class with fellow organizer and expert, Marla Dee, of Clear & SIMPLE, you will learn how to conduct a thorough needs assessment that provides solutions for your clients.
Guest expert, fellow organizer and author of Organizing for your Brain Type and Every Child Has A Thinking Style, Lanna Nakone Cairns of Organized World joins us for an remarkable call. After the call, you will understand and appreciate the various organizing brain types to help you with your clients and colleagues and maybe even your own family.
The person you hire can make or break your business. Do you hire an independent contract that is skilled, but may not be available when needed? Or do you take the plunge and hire your first employee? Listen to guest expert , attorney and fellow professional organizer, Lisa Montanaro, and learn whether an employee or an independent contractor is best for you, and how to classify your staffing needs.
NAPO Conference speaker in 2006 and 2009, Rich Brooks of Flyteblog.com, shares his expertise on the crazy world of blogging. This was an energizing call and you will learn how to use a blog as a marketing tool, establish your credibility, and how to engage prospects with your blog.
As organizers, we're supposed to be on control of our time, but as business owners we struggle with what task to complete next. There is so much to do. We must learn to be efficient and effective with our time, but prioritizing can be a challenge. Listen to time management expert, Bill Zipp of Summit Sales Systems, and learn to focus on top tier objectives, how to be an inch wide and mile deep, and how to use your time effectively every day.
Guest expert Michael Katz, author of It Sure Beats Working,shares his perspective on marketing yourself as an entrepreneur. He will share his successes on flat pricing, getting over the fear of sales and boosting your confidence.
Perhaps you have done some publicity, but have not seen much success or do you wish your publicity efforts would have stretched a little further. On this call, with media expert, Susan Harrow of PR Secrets.com, you learn what's missing from your media campaign and get your talking points down and can deliver them under any circumstances.
Email marketing can be a fantastic tool to grow your database and stay in touch with existing customers. On this call, learn to create a newsletter your clients are eager to read by writing compelling content and knowing the Do’s and Don’ts of newsletters.
Public speaking is a powerful business development tool, yet it's a common source of stress for nearly everyone. On this call, with business coach Liam Brown of CEO Advisor, learn how to create powerful presentations that turn attendees into clients and learn some tricks to eliminate your public speaking fears.
These are challenging times, but there are opportunities everywhere and it's not time to pull back on your marketing. But how do you continue to market your business when your purse strings are a little tight. Attend this teleclass, led by Angela and Christa, and learn 7 No or Low Cost Marketing Tactics to use in penny pinching times.
Have you realized you can't do all the work and want to build a team? People in every workplace talk about teamwork, but few understand how to create the experience of team work or how to develop an effective team. It takes a little bit of knowledge and skill, a huge amount of patience and perseverance and a sense of humor. Attend this teleclass, with fellow organizer and NAPO Conference '08 and '09 Speaker, Pam McCutcheon,and learn how to build a team and run it as a business. Leave with her success secrets (she has 8 team members) of selling the value of the team to the client and the value of the company to the team.
Recession Proof Your Business? 5 Ways To Make It Thrive
Last week at conference keynote speaker, Scott McKain, said, "If you're not doing everything you can to grow your business, then it's not the economy, it's business development." Don't miss hearing from NAPO 09 Conference Panelist, Carson Tate. Carson is service based business owner who is not only surviving, but thriving in today’s economy. Carson Tate, Professional Organizer and owner of Simplicity and Working Simply, will share what she is doing to keep the business coming in during challenging times. Carson will share her five strategies that work in her 7 employee business and give real examples of how to apply them to your business. She will share tactics and ways to diversify your business model.
Rise Above The Rest Using Relationship Marketing
Relationship marketing helps people remember who you are and what you do. It sets you apart and lets your clients know you care about them. It helps you drive more repeat business and referrals, so you can spend more time doing what you love. Unlike traditional marketing, it's easy to incorporate relationship marketing into your daily schedule. And it yields a high rate of return on your investment, which is little or nothing. To grow your business, you simply need to remember one thing: Everyone you meet wants and needs to be appreciated.
Attend this teleclass, with expert organizer and author Donna Smallin, and learn how to implement a simple strategy for staying connected with clients and prospects, how to maximize the impact of your current networking, advertising and sales activities and how to enjoy more repeat business and referrals. You may even have more fun marketing!
Detox Your Inbox: Save You and Your Clients From Email Overload
In a perfect world we would have plenty of time for email And now, on top of email there's Facebook, Twitter, etc. Overload is easy to come by. Luckily, our next teleclass with Professional Organizer and Email Management Expert, Lauren Halagarda, will help us manage email rather than it managing us. You will learn:
- How to end your day with a healthy (empty) inbox- everyday
- How to find any email in 2 minutes or less
- How to spend less time reading and re-reasing emails
- How to have more time living instead of in front of the computer
This class will apply to you and also can help your clients use email more effectively.
How to Sell Without Being “Salesy”:
Join us on our next call with Sales Expert Helen Graves of Crackerjack Online Marketing Strategy. Being an entrepreneur requires you to wear many hats and the sales person can be the most intimidating hat of all.
You want new clients, but you don’t want to come across like a pushy sales person? You want to talk comfortably and easily with people and still make the sale? On the teleclass Helen will reveal: the three biggest sales mistakes people make, the difference between marketing and selling, what to say if you hate to sell, and selling techniques you can use right away.
A little about Helen: Helen Graves, known as the Grand Poohbah of Crackerjack Online Marketing Strategy, is recognized for her contrarian style of mixing marketing with fun. With a diverse background in education she’s intent on showing creative, service-oriented business owners how to grow their business the easy way. Her programs differ from conventional marketing wisdom in that she believes success will come as a result of being your true self, rather than from following a prescribed set of rules.
It is common exercise to set goals and plan for the year ahead, but did you know that less than 1% of adults have clearly stated goals? Yet those who do set clearly stated goals earn as much as ten times more than those who don’t. What separates the most satisfied people from the rest of the world is really identifying what you want out of life.
So what do you want for 2010? Where do you want your business to go next year? What do you want to accomplish personally? Think about career, finances, relationships, family, intimacy, health, enjoyment, spirituality, etc.
On our final teleclass in 2009, we will wrap up the year evaluating this past year and planning for the next. You will have goals that are specific, measurable and in line with your personal values. And the good news is, according to Jack Canfield (who we love), whatever goal you give your subconscious mind, it will work night and day to achieve.
So join us as we close 2009, identify what you want and go get it!
Reclaim Your Life: Strategies for Balance
Finding the right balance between home and career is challenging. Who or what receives the majority of your attention, time and energy? Your husband? Your kids? Your work? Your household? Worries? Finances? Friendships? We are all busy trying to get every little thing done and often feel stretched thin, overworked and underappreciated. On this call, with Cathy Clark, the Professional's Personal Coach, you will learn how to determine what is really important, how to say no to tasks and activities that don't support your goals and how to stay in balance when life spins out of control.
There are more than 350 million users on Facebook and it certainly has the potential to grow your business and your brand. But do you have any idea how to really use it? Our featured, expert, Shama Hyder, of Click To Client, LLC, shared some secret strategies to get those from this social media giant. After this audio, you will be able to make immediate changes to your Facebook profile that will make a difference in the way people view and use your profile.
Includes 75 minute audio recording and complete word for word transcript.
How many times have you responded to a LinkedIn invitation, but never do anything with it again. Very few people really know how to use LinkedIn correctly, but it has so many features, especially for corporate contacts. Our featured expert, Chip Lambert of Network to Networth, realized no one understand how to use LinkedIn and walked us through the various featured and benefits. After listening to this audio you will be greatly increase connections you didn't even realize you had.
Includes 75 minute audio recording and complete word for word transcript.
Turn Socia Media Followers Into Fans (and Leads!)
I bet you have hundreds of “friends” and “followers,” but do you fully understand how you can take these followers and turn them from friend to evangelist. And do you know how to do this effectively without turning people away? Its an art, truly. Our featured expert, Nancy Marmolejo of Viva Visibility shared her social media cycle turning followers into fans (and fans into leads!) Nancy’s story is energizing and inspiring and she makes you love social media.
Includes 75 minute audio recording and complete word for word transcript.
Keywords and SEO; are these words you know but don't fully understand how to implement to drive traffic to your website? Do you have keywords, but you're still showing up on page 5 of Google. Our featured expert, Gillian Muessig of SEOmoz, shared so many SEO Tips and Tricks we could hardly keep up. She shared how to practice the "art of getting your website to the top of the Google page" and insider secrets you would have to pay big bucks to hear.
Includes 75 minute audio recording and word for word transcript.
Do you want the media to be knocking at your door? If the media did come calling are you prepared? How would you react if the newspaper called and asked to follow you with a client for a few days? Would you be ready? What point would you want to cover? Why do you want to be in the media in the first place? If you had media exposure how would it benefit you?
Dealing with the media is an art and we will be the focus of our next call "Are You Media Ready?" with guest and fellow organizer Ellen Damaschino.
Many of your clients are drowning in paper and let's face it: the paperless office is a myth. Paper continues to be an enormous challenge and it’s our job to help clients understand where all this paper comes from and how to control paper flow in their homes and offices. Join us on our continuing education call, where we will we will dive into paper management; you will learn how to better process client’s paper, how to manage large paper projects and have a better understanding of what paper to keep and what to toss.
The average person gets far more email than he or she can cope with, and an increasing number of people suffer from “email overload.” Join us on our continuing education call, where we will take you through 3 Steps to Reduce Your Time Spent On Email benefiting you and your clients. In a world of information overload, where email has created the never ending workday, it’s time we start using this tool more effectively. If you have email-itus, you don’t want to miss this call.
Conquer Paper Clutter; Removing Desktop Paper Once and For All
As a follow-up to our January call, we want to have a more specific class on paper that tends to cover the desktop, the dining table and kitchen counter. We call this action paper and there are so many different ways to help your clients deal with their action paper. Join us on our continuing education call, where we will we will take you through a step by step process to create action files that will Conquer Your Clients Paper Clutter forever.
Are your clients expecting miracles from you? After watching so many home improvement shows, our clients may think that we can organize their spaces in the blink of an eye. How do we manage our clients’ expectations so that we can deliver results that are still impressive? Join us as featured guest Mindy Godding, CPO® will lead us through this vital part of keeping us and our clients working with the same goal in mind.
Are your client's prepared for the unexpected? Can they find important documents? Do they know the wishes of their loved ones? Learn how you can help your clients become more organized and prepared for end of life emergencies.
Join us with guest expert Amy Praskac of On the Record Organizing.
Anyone who has ever moved understands that moving can be one of the most stressful times in your life. Not only are you trying to maintain your everyday life, but you’re trying to pack, unpack, clean and stay organized along the way. For most, this is a dream and not reality.
Move clients are a fantastic business opportunity for you to extend your Residential Services into the world of Relocation Organizing. But, do you know the difference between residential organizing and relocation organizing? Would you know what to do if you had the opportunity to unpack and organize 40,000 lbs. of household goods? How do you deal with that much stuff at one time, as well as the emotions of the client?
Listen to this audio recording with guest experts Melinda Anderson and Kim Cossette from 3 Days or Less and learn how to add this profitable service to your business. On this call you will learn:
- How to secure a relocation organizing job
- How to assess the family’s priorities
- Strategies for successful unpacking and organizing
- How to estimate the amount of time of the project
- What to bring in your tool kit
- How to market your relocation organizing services
- Recommendations on relocation pricing strategie
Did you know that 60% of all moves occur between the months of June and October? If you have been considering helping your clients move now’s the time to get started. Don’t leave money on the table and learn to establish yourself within this specialty service. Moving is one of life’s most stressful events. Help to put your client at ease by making this stressful time as smooth a transition as possible.
Join us for our next call as we interview one of L.A.’s relocation specialist Chantale Bordonaro, CPO®, CRTS of Simplicity Source Inc. Chantale has helped over 200 clients move their homes. On this call you will learn:
-What your role is as a Professional Organizer helping with a move
-Steps for prioritizing your client’s move
-What kind of services you can offer to be the ultimate resource for your clients
- Be prepared to hear real life events and methods that minimize the learning curve while avoiding job calamities.
-This class will focus more on helping a client prepare for a move rather than unpacking once the client has moved
You won’t want to miss this call!
Many businesses have already discovered the benefits of information products. A Red Bench’s business model is built on using information products as a revenue stream and on our next LIVE Teleclass we are going to share what we’ve learned with you. By creating information products, (such as Training Courses, Books or Audio Products) you leverage every opportunity and position yourself as an expert, build passive revenue and open up a world of new opportunities. Here is what we will cover on the call:
- We will share our Step-by-Step Infopreneur Process that we have used to create over 40 teleclasses, two ebooks, six forms, 50 audio recordings, a social media telesummit event and the Teleclass Membership.
- We will help you generate product ideas and select the best product for you.
- We will share what components to include in your information product.
- You will learn how to get the most out of your information product so you can increase your income, attract your ideal client, and get more out of your speaking events.
It’s summer time and that means it’s time to clean out the garage. A garage project can be a huge project and posses different challenges than organizing inside someone’s house. Learn the in’s and outs from our featured guest and NAPO Past President Barry Izsak author of Organize Your Garage in No Time and owner of Arranging It All.
You will learn:
• Why garages tend to be one of the messiest spaces in the house
• What safety precautions you need to take into account before you tackle a garage project
• How to determine if a client’s existing garage storage systems are adequate
• Safety tips for storing items in the garage
And more! Barry is known for his generosity and delivering great information. Don’t miss this call!
Remember, depending on your scope of work this call may count as a Continuing Education Credit and you will receive a link to take a quiz following the call.
Did you know that ACT! by Sage is the #1 Contact Management Program used by salespeople for over 20 years? ACT! isn’t just a database to store your contact information, it is a very powerful tool in maintaining the communication and marketing momentum you need to grow your business. Learn how you can use ACT! for your business and how your clients can use it in their businesses.
On this call you will learn:
• Key questions to ask yourself or your clients to help determine if ACT! is the right solution
• The top three reasons why you should use ACT! in your business
• How ACT! is different than Microsoft Outlook
• How to track your client relationship with the ACT! calendar
• How ACT! can help you or your clients stay in front of prospects
• Top Power Strategies for using ACT!
With featured expert Anne Johnson of Your Software Coach. Anne has more than 20 years in technology training and knows how computers can be the tools that make the daily process of doing business more efficient, particularly in the area of planning, building and maintaining customer databases.
You won't want to miss this call!
Remember, depending on your scope of services, this call may qualify for Continuing Education Units.
Join us as we interview Hellen Buttigieg a Certified Professional Organizer, Life Coach, host of HGTV's Neat, and author of a new book entitled Organizing Outside The Box. She will speak to us about teaching ourselves to organize based on our personal learning style. As Hellen says in her book, "Organizing isn't one size fits all. There are many ways to organize your space, your time, and your life. In general, no one way is better or worse than another. No two people are alike: A useful organizing tip may not work as well for you as it does for someone else. It might even make matters worse."
On this call, you will learn:
• What a 'learning style' is and what the different types of learning styles are.
• How to figure out what learning style you or your clients use most.
• Factors that will help us understand what someone’s learning style is.
• How to pick organizing systems that compliment and work with your style.
• How tailoring your organizing solutions to learning style increases the organizing success of your clients
• How to run a more efficient home and office by understanding the styles of family and co-workers.
You don't want to miss this call!
Many of you are on Facebook, Twitter and You Tube. You might be posting many times each day, but do you know why and is your business benefiting in anyway? Social media has the capabilities to take your business to new places, but you have to understand how to use and most importantly understand how social media interacts with your existing marketing plan? One thing is for sure, it is extremely important that every business drive social media through traditional marketing practices.... and vice-versa. But how do you that effectively and smartly?
Attend our next LIVE Teleclass with Coach and Social Media expert Tia Singh and learn how to ingegrate social media in your existing marketing plan.Tia has taken her business from the ground up using social media and she is going to teach us the tips that have made her a success! You will leave this call with 3 social media steps to implement in your business immediately.
The NEW Facebook –How to Leverage the Greatest Power Tool on the Web
Are you utilizing one of the most powerful tools on the web? Many have come to realize that social media is not a fad and when used correctly can increase your visibility and bring you new business. If you’re new to Facebook learn why you need to add this type of marketing to your tool kit. If you’ve been using Facebook, learn how to make your fan page more compelling from one of Business Weeks Magazines Top 25 under 25 entrepreneurs in North America.
On this call you will learn:
-How to create the most COMPELLING Facebook Fan Page
-How to launch a successful Facebook Ad Campaign
-The #1 Thing you must understand to win the Facebook Marketing game
-How to avoid getting your account shut down
-Learn about the recent changes to Facebook
Our featured guest will be Shama Kabani who is the President of The Marketing Zen Group, a full service digital marketing firm that serves clients around the world. She has been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.
Organizing that Makes Sense to Kids
Why are so many professional organizers in business? Because organizing skills are not often taught at home or in schools. In today's busy world, organization is a skill that is overlooked. However, organizing skills are instrumental to development and are important tools a child will take with them regardless of their path. Organizing provides long term benefits, teaches children how to manage themselves and their time and gives them structure they crave. It doesn't matter if a child completes his homework if he can't find the piece of paper when it is due.
Join us for our next call as Laurie Martin of Simplify leads us through the process of helping children get organized and stay organized. Laurie is a Certified Professional Organizer with her B.A in Childhood Development and has written two organizational manuals for children entitled "Simplify: The Organized Child" and "Simplify: The Organized Teen".
On this call you will learn:
- How to get started organizing a child.
- How to understand a child's mind and their organizing style.
- Key strategies to help children maintain their organized space.
- How to keep a child engaged and motivated during an organizing session.
Don't worry if you can't attend live. All Teleclasses are recorded. Register and you will automatically receive the download emailed to your inbox. Additionally, this class may apply towards continuing education units depending on your scope of work.
Facebook isn’t just for teens and young adults. It is an amazing and practical way for people of all ages to keep in touch on a regular basis. In addition to using Facebook for social purposes, many people use it professionally for business networking. On our previous Facebook teleclasses, The NEW Facebook--Greatest Web Tool and Step Up Marketing Using Social Media, we realized there were many of you that want to join Facebook, but aren't sure how to start. On our next teleclass, we will teach you how to register and join Facebook and navigate the various tools available from this social media giant. You will learn:
- How to join Facebook.
- How to get your Facebook profile set up and fine tuned.
- How to find and add friends.
- How to use the various toolbars and tabs.
- How to create engaging status updates.
- How to set up a business fan or “like” page.
- How to use Facebook for business and marketing.
- How to protect yourself.
On the call, plan to have Facebook open and in front of you so you can follow along and join the conversation. Don't worry if you can't attend live. All Teleclasses are recorded. Register and you will automatically receive the download emailed to your inbox.
A Five-Step Approach For Organizers
Do you wonder to yourself "what is Feng Shui"? Are you unsure how Feng Shui could actually help you or your clients? Ann Gallops of Open Spaces Feng Shui delivers her unique "Superstition-free" approach to Feng-Shui. As a former professional organizer and Chapter President, she understands the challenges organizers face with our clients. Ann will offer practical tips on how you can use Feng Shui in your space and with your clients.
On this call you will learn:
- What is Feng Shui and how is it relevant to Organizing?
- The connection between clutter & Feng Shui.
- Where to start: Feng Shui’s three most important areas.
- Key furniture placement principle to help the client take charge of their life.
- What a Bagua map and how do you use one?
Part 1, Defeating Self Defeating Behaviors
Does it seem like there just aren't enough hours in the day to accomplish everything? Do you feel that you spend a lot of time on activities that you have to do and neglect those things that you want to do? Do you find that you just can't seem to stop procrastinating, even when you'd like to? Join us as we speak with Barbara Browning of OrderWithin about successfully managing time and put an end to activities that are working against us. This is the first in a two-part interactive series, the second half of which will take place two weeks later on Monday, December 6th.
On this call, you will learn how to:
- Make conscious choices about how to spend your time
- Effectively manage interruptions
- Reduce multitasking and actually get more done
- Overcome procrastination most effectively
- Reduce stress by prioritizing your tasks
Get your time under control and your goals in place now so you can have a fabulous New Year!
Part 2, Template for Success
Part 2 of the Fruitful Time Management Series is creating your Template for Success. Join us as we speak with Barbara Browning of OrderWithin who will help us create our template for success by creating a personal mission statement and setting goals for the New Year. In case you missed Part 1, Barbara covered how to Manage Time and Priorities and how to Defeat Self Defeating Behaviors like procrastination, interruptions, and multitasking. Learn how
On this call, you will learn:
• The connection between your mission statement and your time
• The key components to a mission statement
• How to create great goals with ease
• Steps for achieving success with your goals
Complete the connection between managing your time and achieving personal success!
We are excited to be interviewing Nancy Wesson, author of the award winning book, Moving Your Aging Parents. Nancy will discuss and answer questions regarding the unique opportunities and challenges of working with elder clients. She will address the post-war mindset of those who grew up in The Depression, the resulting neural networks, and how those influence the process of organizing, right-sizing, and divesting of life's treasures at a time in life where priorities and physical demands may be shifting. She will also touch on family dynamics and building trust with your client.
On this call, you will learn:
- The top characteristics that make this group of clients unique.
- Questions and behaviours to make downsizing less traumatic.
- How hearing loss impacts work, and strategies to support communication.
- Means of adapting the environment that is responsive to common physical limitations.
Planning how to exit your business is just as important as figuring out how to start it, and yet most small business owners neglect this aspect of business planning. As we advise our clients, taking time to plan now can save a lot of stress and hassle in the future. However, you might be wondering when is the best time in your business's life to plan an exit? What benefits can having an exit strategy provide if you're not ready to leave your business? And if you're a 'solo-preneur', do you still need an exit strategy?
Learn the answers to these questions and more as we speak with Amy Praskac of On The Record about 'Beginning with the End in Mind: The Importance of a Business Exit Strategy'.
In this call you will learn:
- The most common types of business exits, and the benefits of each.
- Top tips for preparing a planned exit.
- The best ways to prepare for an unplanned exit.
- What kinds of records a business should keep.
- Some common obstacles to exit planning and when you should get help.
If you're a small business owner, don't miss this class! Click the link below to register today!
The U.S. Census claims that over 25% of Americans live in apartments. This includes senior citizens, single adults, and even families. Organizing challenge or opportunity?
Achieving an organized apartment is both: challenge and opportunity! The challenge: smaller rooms, few closets, lack of storage space. The opportunity: the necessity to simplify life and organize everything!
Guest expert Sharon Lowenheim of Organizing Goddess, Inc., will share tips and strategies for living an easier life in a small space during our phone conversation. In fact, many of these tips can be applied to small homes!
Sharon’s focus will include:
· Key organizing principles for small spaces
· Strategies for keeping possessions in check
· Tips for setting up multi-function rooms while maximizing storage space
· Furniture choices for small spaces
· Gaining happiness from experience, and not “things"
You won't want to miss this class!
You can do anything in your business, but it’s foolhardy to think that you can do everything, all by yourself. When the burden for doing everything lands squarely on your shoulders, you burn out, get frustrated, and don’t see the growth you dream of. What you need is good help from differently-talented people…people with different skills and talents than you have who will put all of their great skills to use to support your business. On that team should absolutely be a fabulous Virtual Assistant—maybe two. Wow—you really needa VA!
In our next call Angela will interview Anastacia Brice, founder of AssistU who has trained more thatn 1,000 Virtual Assistants since 1997.
On this call you will learn:
- Why having an ongoing, long-term, collaborative relationship with a VA is smarter than getting a bit done here and there.
- Why using a foreign VA is probably not the way to go (and when doing it would make sense)
- What kinds of VAs you should consider working with
- Why having more than one VA may make sense for your business, and how to think about a team approach
- Why fit matters as much, if not more, than any particular skill you may hope the VA has
- Why you should take your time finding, then choosing, a VA to work with
- Why your VA should be a one-stop shop for anything and everything you need
This is a call every entrepreneur should listen to!
It's about more than just the STUFF!
Are you ready to dig a litter deep into the role of Professional Organizer? On our next teleclass Angela will interview Erin Elizabeth Wells of Living Peace. Erin will take us beyond the skills that most organizers have acquired and will offer insight into the expanded role and position organizers can play in their clients' lives. Erin will answer that question that is on your mind: “what does holistic organizing mean?” We will explore the role of grief in our clients' process and how to grow our understanding of the organizer's role in guiding our clients' transition process. Join us to deepen your awareness of the impact you can have in your clients' lives.
On this call you will learn:
• The five types of loss and why it is relevant to organizing
• Develop space and empathy for client's whole experience during their organizing process
• Recognize the role of grief in all transition processes
• How to facilitate the organizing process for clients experiencing emotional strain and grief
• Learn how to ground and center your own energy
You won’t want to miss the teleclass!
Our ability to listen to a client is directly impacted by the way we ask questions. The better we can ask clients questions to surface challenges, issues, and strengths, the easier it becomes for the client to make forward progress. Poor questions rob us of important information that could have been used to speed up the client’s success. Asking effective questions may seem common sense, but the truth is that too few of us have mastered the ability to ask effective questions.
Angela Ploetz interviews communication expert Byron van Arnsdale of ConferenceCallTraining.com, on the topic: Secrets for Asking Effective Questions. Since Byron is a master communicator he has requested that we all engage and interact more on this call.
On this call you will learn:
- Five strategies for asking effective questions.
- Increase client’s ability to take action through the use of questions.
- Eliminate three common mistakes when asking questions.
You will not want to miss this highly interactive session!
In recent years, 'being green' has become a prominent concern for businesses and individuals alike. But did you know that incorporating eco-friendly methods in to your organizing business can not only help the environment, but also make good business sense? Find how how saving the environment can also save you time and money, as we speak with with Julie Seibert of Healing Through Organization.
Julie Seibert was the 2011 NAPO Los Angeles Green Award winner for Most Eco-Friendly Professional Organizing Service. She is joining us so we, too, can learn to apply eco-friendly procedures to our organizing businesses.
Julie will share:
- Her 5 R’s of Eco-Organization
- Stylish and fun methods to being green
- How to incorporate green strategies in to what you already do
- Ways to help clients be eco-friendly while still getting rid of junk
- Products that are green...and can add green to your business!
Reusing, recycling, and repurposing will be the focus!
"Would you like paper or digital?"
Most of us have half our photos in digital form and half as paper prints, and it can be challenging to manage these two very different types of media. As digital cameras become cheaper and more ubiquitous, people are taking more photographs than ever before, and are even more bogged down with what to do with them. According to a popular statistic, 86% of digital images never even leave the camera! So how can we help our clients to be sure their memories, both paper and digital, are being preserved for generations to come?
Join us as we speak with Andee Young, personal photo organizer, about this important and frequently-overlooked aspect of organizing.
On this call you will learn...
- A three-step process to organizing photos
- Best practices for safe storage of digital photos
- Products to help organize both digital and paper photos
- How to organize and protect precious paper photos
- How to help clients preserve the memories and history, not just the pictures
In a sea of options, how can you make yourself stand out as a person that clients want to hire and recommend to others? The answer isn't a cooler website, a larger newspaper ad, or a deeper discount on your next promotion. Instead, it's leveraging a natural advantage: your authentic voice!
You use it every day and it's a big part of the reason your best clients love you and keep coming back. Join us as we speak with Michael Katz of Blue Penguin Development about marketing yourself authentically.
On this call you will learn...
- What 'authentic marketing' means and why it matters.
- How to communicate with emotion, consistency, and natural language.
- Why everything you learned in school about how to write is wrong.
- How to get past your fear of communicating authentically.
This session will be filled with examples, dos and don'ts, and plenty of practical advice!
Did you know acquiring new customers can cost as much as five times more than satisfying and retaining current customers, according to Emmet C. Murphy and Mark A. Murphy, authors of Leading on the Edge of Chaos? Murphy and Murphy also point out that "A 2% increase in customer retention has the same effect as decreasing costs by 10%".
What are you doing to retain existing clients? Could you be doing more to maintain relationships with the clients you already have, rather than focusing on new clients? Find out as we interview Liz Canavan Byrne of Alchemy of Order.
On this call you will learn:
- Why retaining clients is vital to business development
- How to retain existing clients
- Systems to put in place to maintain client relationships
- Tools to help track client interactions
Don't leave money on the table! Click below to register for this call!
Paper is one of the most common issues for residential clients. Do you know how long to store your household bills, the best way to organize receipts, or what to do with warranties and medical records? With so many different types of paper in our lives, it can be difficult to figure out a system that is both simple and efficient.
Our guest expert Seth Odam, creator of Freedom Filer, specializes in paper retention and making filing systems that work. Learn everything you need to know about paper from an expert who has done the research and created one of the most unique filing systems on the market.
This will be A Red Bench's first ever webinar, and we're excited to be able to bring our interview with Seth to you in this new format!
In recent years, there has been a lot of public and scientific interest in Attention Deficit Disorder (ADD), and yet many people are still not sure what exactly ADD is or how it affects those who live with it. It is estimated that 3 to 5% of the population displays significant traits of ADD, and yet as many as 1 in 8 people with ADD may be undiagnosed and unsure why their brains seem to work differently than others’.
Clients with ADD may have particular issues getting and staying organized, and face specific challenges in the organizing process. As a Professional Organizer, being able to identify and address these issues can be of great benefit both to you and your clients.
In the next A Red Bench teleclass, Angela will interview Professional Organizer and ADD Coach Denslow Brown of The Coach Approach for Organizers.
On this call you will learn:
- What is ADD?
- What types of ADD are there, and how do they differ?
- What are some of the positive and negative traits of ADD?
- What should we keep in mind when working with clients who have ADD?
- About important ADD Resources for you and your clients
Whether you are looking for a system that works well for you and your clients, or you are looking to add fresh ideas and tips to your established skill set, our next call with Kimberly Eagles and Elaine Shannon is for you. Elaine and Kim of Organizing Connection share the organizing secrets and systems they use in their series of Home Organizing Videos, E-books and Worksheets designed with the busy Mom in mind.
On this call you will learn:
- How to help your clients create their “Dream” plan.
- The six step organizing process.
- Tips for helping your clients with the most difficult parts of organizing, purging and decluttering.
- Tips for helping your clients stay organized.
Helping Your Customer and Protecting Yourself
It is estimated that 9 million Americans have their identities stolen each year*. What would be the first thing you would do if you suspected your identity was stolen? So what can you do to help protect your business and your client’s important information? Julie Crump, Senior Vice President of Compliance and Security for Independent Bank (independent-bank.com) will be our next guest offering information that you simply cannot miss.
On this call you will learn:
- What you can do to help protect yourself or your clients from Identify Theft
- What to do if you think you are a victim of identity theft
- Common identity theft methods
- Who to report identity theft to
This call is too important to miss! Protect yourself and offer this valuable information to your clients.
* According to the Federal Trade Commission web-site http://www.ftc.gov/bcp/edu/microsites/idtheft/consumers/about-identity-theft.html
Hoarding is defined by the Mayo Clinic as an 'excessive collection of items, along with the inability to discard them'. It's a condition that not only causes extreme clutter, but actually interferes with the hoarder's quality of life and prevents them from using their indoor spaces as intended.
Join us as we speak with professional organizer and hoarding expert Randi Lyman of A Helping Hand about the challenges and rewards of working with hoarders.
On this call, you will learn...
- Are there different types of hoarding?
- Is hoarding a curable condition?
- Do Professional Organizers need special training to work with hoarders?
- What particular challenges are involved in working with hoarders?
- Can an organized person become a hoarder later in life?
Five Ways to Improve Your Visibility.
Does finding new clients feel like running through knee-deep mud? Do you feel like you are spending far too many hours navigating an ever changing maze of marketing with little to no results? Never fear, Sharon Stasney is here! With over 20 years experience as a professional copywriter and author of seven books, Sharon will share tips and strategies to improve your visibility online.
On this call you will learn:
• What you must have in place to take your business out of hiding
• How to set up a 20 minute-a-day marketing plan
• How to revamp your website’s SEO
• How to consolidate your marketing efforts
Register today for Are You Hiding? Five Ways to Improve Your Visibility with featured guest Sharon Stasney of New Ink Copy.
Social networking now accounts for over 20% of all time spent online in the US, and 25% of US internet page views occur at top social networking sites. Clearly, one of the best ways you can market yourself and your business is by utilizing social media. But with so many options out there already, and new ones being added every day, it can be difficult to figure out what's a fad and what's going to last.
Do you know you should have a social media presence, but aren't sure which outlets are right for you? Are you currently using Facebook or Twitter, but don't feel that you're getting the most out of it? Would you like to know which sites you can ignore, which you might be using that you could drop, and which ones you really should focus on?
If your answer to any of the above is 'yes', be sure to join us on Wednesday, August 31st as we speak with digital strategist Nettie Hartsock. Nettie works with individuals and companies from all over the world, helping them create and convey their messages to the online world.
On this call you will learn...
- Why isn't my blog getting any readers?
- Do I really need to use Twitter?
- How could I be using Facebook to increase traffic?
- Which site is expected to be the 'new Facebook'?
- What is Google Plus, and should I join?
Videos--especially mobile videos--are one of the best promotional vehicles you can employ to generate interest in what you are doing. In our increasingly digital world, professional marketers have been using videos more and more to promote themselves, their ideas, and their businesses.
However, for videos to be effective, you have to get people watching--this is where Facebook and mobile videos come in. By tapping in to your social media network and allowing people to watch your videos when not sitting in front of a computer, you have the potential to increase your videos' audience by 10-, 20-, or even 100-fold.
Learn the best tips and tricks for mobile video marketing as Angela speaks with internet strategist Dan Hollings.
In this class you will learn:
- How do I make videos that people will want to watch?
- How can I upload my videos to Facebook?
- What is the best way to make videos available to mobile users?
- What are QR codes, and should I be using them to promote my videos?
The Internet has grown far beyond the imaginations of its creators. Security and privacy were not really issues at the beginning - well now they are. Knowing how to protect yourself in a digital world is every bit as important as knowing how to lock up your home before leaving for vacation. On this call, Angela interviews Laurie Scott from Tek-Chic Systems.
On this call you will learn:
• How did I get this virus when I have anti-virus software?
• How can I protect my family from detrimental online sites?
• How can I create passwords that are easy to remember but hard to hack?
• What precautions can I take with social media?
Have you been wondering if virtual organizing is for you but were not sure how to get started and how to offer services? The fact is you really can help organize clients anywhere in the world all without the time and expense of a commute!
If you are ready to learn how to offer virtual organizing with clients both locally and around the world, join us as we speak with organizing expert Elaine Shannon as she shares her experiences and expertise on Virtual Organizing.
On this call you will learn:
- How virtual organizing works.
- The advantages and disadvantages of working with clients virtually.
- The key pieces you must have in order to offer virtual organizing services.
- Is virtual organizing really as effective as working with clients in person?
- How do clients feel about working with an organizer over the internet?
It is one thing to start an organizing business, but a different thing to stay in business year after year. Marla Dee created Clear & SIMPLE in 1999 and is still going strong. What is the secret to making it past a decade? Why are the elements Marla created in her first three years in business still in place and now offered internationally? She has learned the hard way the how to honor the cycles of growth.
Join Angela for A Red Bench's final live teleclass, when we'll speak with Marla Dee--professional organizer, author, and creator of the Professional Organizer Training Program. Come learn the secrets to long term success that will serve you at whatever stage you are at in your business. You will be inspired and empowered to take the next BIG step to keep your business and yourself growing.
In this class you will learn:
- The natural cycles of growth and death that happen at 3, 5 7, 9 years.
- The balance between busy, burnout or broke – how to grow and still take care of yourself.
- How to tap into your personal genius and create your unique offering in the organizing industry.